5 strategic tips to increase visitors to your website 73% of consumers research their auto insurance online. 1 Getting a favorable presence with the search engines, such as Google or Yahoo, is essential to reach this large segment of the market. Below are some easy tips to increase your number of website visitors and improve your search engine.
- 5 Easy Strategies To Keep Visitors On Your Website Without
- 5 Easy Strategies To Keep Visitors On Your Website Account
- 5 Easy Strategies To Keep Visitors On Your Website Site
- 5 Easy Strategies To Keep Visitors On Your Website Page
7 Easy Ways to Make Your Visitors Stay on Your Website This 2021, keep the leads coming when you work harder on ways to keep visitors on your websites. While working on your social media presence can also be very beneficial, it pays to give your website the attention it needs. However, if your resolution is to make your house look like the best on the street, there are a few tips that can help you achieve your goal. Whether it's mowing your lawn more often or cleaning off your deck and driveway, there are easy ways to help your neighbors appreciate how clean your home is. Top Tips for Setting Up an e-Commerce Function on Your Company Website - Retail Focus (2 months ago) Reply up until this point, you need to make sure that you are shouting from the heavens that you now offer products online too. Make posts on your social media to announce the website and mention it in-store to customers. Call Action Drain & Septic in Mansfield, OH for all your septic, drain, and piping needs, (419) 774-0323.
You've got a website and you work hard to attract visitors to your site. You've focused on optimizing the site for search engines, building links from other websites and blogs, using social networks for promotion, and creating quality content for your site. You're getting some visitors to the site, but it seems like once they leave your site the opportunity is over and you'll have to work even more to get other new visitors.
What's the solution? Flood runner 2 stickpage.
One of the best ways to increase the effectiveness of a website or blog is to emphasize the importance of repeat visitors. If you can encourage a higher percentage of your first time visitors to come back, you'll see your traffic numbers, engagement, and profitability rise.
Repeat visitors are key to the success of any website. They are the ones that are most likely to:-
- interact by leaving a comment,
- share your content via social media,
- link back to you from their own website or blog,
- refer your site to a friend,
- buy one of your products,
- buy a product that you promote as an affiliate.
Loyal, repeat visitors can be the difference between success and failure for a website.
How do you go about getting more of your visitors to come back at some point in the future? Here is a look at 5 things you can do.
#1. Make Your Email List a Priority
An email list or a newsletter list can be an extremely effective way to develop strong loyalty and to encourage repeat visits. Through the emails that you send to your list you can link to your site, to new blog posts, to new product pages, or to whatever area of your site that needs more exposure. The people who receive and open your emails are likely to be your most loyal and passionate followers.
One of the great things about an email list is that it can be useful in any industry and regardless of how your business or website makes money.
Get visitors to opt in to your list
Simply having an email list is not enough to maximize the amount of repeat visitors that you get through the list. You'll want to make it one of your priorities to get visitors to opt in to your list. If you're able to increase the conversion rate of optins your list will grow faster and you'll be able to promote your site to more people on a recurring basis.
There are a number of things you can do to emphasize the opt in forms on your site, and it starts with displaying your form in prominent locations where visitors will notice them. Some common locations include the top of a sidebar, directly below post content, on a homepage, or even within post or page content when appropriate.
Use pop ups for opt in forms
To take it a step further, one of the best ways to maximize the percentage of visitors that subscribe to your list is to use a popup. Yes, popups can be intrusive to some visitors, but they are capable of amazing results. WordPress users can display popups with the help of a number of different plugins like OptinMonster, Popup Domination, and Hybrid Connect.
You'll also want to give your visitors some incentive to sign up in order to increase your conversion rates. Offering some sort of free bonus or resource is the most common approach, because it works. You could offer a free report, e-book, video, interview, email series, or anything else that your target audience would value.
#2. Establish Your Brand and Authority
If you're able to establish your website or blog as an authority in your industry, visitors will come directly to your site when they are looking for something specific rather than always turning to a Google search.
Quality Blog content
Establishing yourself as an authority takes time and effort, but the payoff is huge and it's something that you can work towards.The obvious part of becoming an authority involves the content and information that you provide through your blog. We all know that you need quality content, but the branding of your site/business also plays a role here.
Professional-looking logo
Having a professional-looking logo can have a big impact on the branding of your site. The design and overall look of your site can also be a factor. If there is no money in the budget for these items at the start, it's something that you'll want to save for and invest in when you're able. It doesn't have to be expensive. You could use a service like 99designs for an affordable logo, or even purchase a logo template. Instead of hiring a designer for a custom design you could buy a template or theme, usually for less than $100, that will give a more professional look than you could get with a free template. ThemeForest is a great place to find templates for all kinds of sites and blogs.
#3. Provide a Positive User Experience
5 Easy Strategies To Keep Visitors On Your Website Without
Visitors are much more likely to come back to your site if they have a good user experience on the first visit. There are a number of things you can do to provide visitors with a positive experience, including:
- Have a site that loads quickly.
- Make your content easy to read and scan.
- Don't bombard visitors with too many ads.
- Make it easy to navigate your site.
- Offer a sitewide search to help visitors find the content that they want.
- Provide quality content that is helpful to visitors.
- Have a mobile-friendly website.
When fist time visitors have a bad user experience they are unlikely to return to that site in the future.
#4. Promote Your Social Profiles
Social networking sites like Twitter, Facebook, Google+, and Pinterest are great for promoting your content and attracting more visitors to your site. Most businesses have recognized the importance of social media and now at least have a presence on the major social networks.
If your first-time visitors choose to follow you on a social network it increases the chances that they will return to your site at some point in the future because they will see any links and promotions that you post at that social network. Gain a Twitter follower today and that person may become a repeat visitor next week when you tweet a link to your latest blog post.
Promote your social networking profiles in a prominent location where your visitors will easily notice. Sidebars are commonly used to display icons or widgets from social networks, so visitors will often look in your sidebar if they're interested in following you.
5 Easy Strategies To Keep Visitors On Your Website Account
#5. Use Google Authorship
5 Easy Strategies To Keep Visitors On Your Website Site
Google Authorship allows you to have your photo displayed next to your pages/posts when they appear in the search engine results. It connects with your Google+ profile and uses the photo from that profile.
Authorship is becoming increasingly important and just about everyone is touting it for SEO, but it can also have an impact for encouraging repeat visitors. Imagine that you do a Google search and on the first page of the search results you see the photo of someone that you recognize. You're much more likely to click on that link than you would be to click on the average link in the search results. Your visitors may see your profile photo in the author bio on your blog posts or by visiting your profile at a social network. If they see your photo later in the search results they may remember you and click on your link as a result.
What's Your Experience? What have you found to be effective at encouraging repeat visitors to your site or blog? Please feel free to share in the comments.
Images: 'Hand of Business Man write Brand Loyalty concept / Shutterstock.com'
__________________________________________________________________________________
Connect with Tweak Your Biz:
Would you like to write for Tweak Your Biz?
Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.
Want to get your business featured on Tweak Your Biz? Check out #TYBspotlight.
Owning a website or blog has it's responsibilities. You can't just upload it and forget it. Regular website maintenance is a must if you want your site to be successful.
Why is Website Maintenance Important?
With regular website maintenance your site will run smoothly. No disgruntled visitors because something on the site didn't work or a link you provided is broken.
Regular visitors are looking for what is new, so provide them with new and exciting information, products or features.
Website are subject to being hacked. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date.
There are all kinds of things that need to be done when maintaining a website. Whether you decide to do these yourself or hire out the work, it still needs to be done.
Website Updates
Think about it, if you visit a website that is not updated regularly will you continue to visit it? Why should your own website or blog be like that then?
Website Content
Website content can include written text, images, free downloads, anything that is going to draw new visitors in and keep your existing visitors coming back. Here are some ideas:
- Product Updates
Product updates are really important if your site has an ecommerce element to it.
- New products added announced.
Don't forget to update your navigation, to add a page for the new product and add it to your site map.
If you have a design that has a side navigation (called a sidebar in a blog) the updates can be added to it so no matter what page a visitor arrives on, they see the new product announcement.
- Discontinuation of a product. Like the announcement of new products, if you are discontinuing a product, including an announcement in the side navigation will make the information available on all your pages.
- Upcoming price changes would be another thing to announce. It might even spur some rush purchases too.
- New products added announced.
- Company News
Did you get a mention in the newpaper? Someone did a review of your site or product? This is all what is called social proof and you need to show visitors what others are saying about you.
Growing so much you need new staff? Announce and introduce your new staff members.
- Giveaways
Having a giveaway or a contest periodically is a good way to create some buzz about your site.
Updating old content should be on your website maintenance list also. Information becomes out dated so keep your content up to date to show your visitors you are on top of the subject.
Feature Addition
If at the time you created the website there was something that got left out because of budget constraints, maybe the budget can afford it now?
Take a look at your website/blog every once in a while and see if there is some kind of improvement that can be made. Something that you didn't think of previously.
Maybe you have some feed back from visitors that needs to be implemented?
- Fix a usability issue that has been mentioned.
- Time to add a blog if you have a regular website and do not have one already?
- Did you join a social networking site or two? Add the appropriate button(s) and links to your social profiles.
- Add a frequently asked question section to cut down on emails and phone calls aske these regular questions.
Regular Website Maintenance Tasks
There are some regular website maintenance tasks you should perform on a scheduled basis. Scheduling at least monthly would be the timeline to start with.
Backing Up Your Website
Backing up your website is something you should do all the time, especially if you are the type that uses the online interface of your store or blog to make changes. Things happen. Even though the web hosting company says they backup the sites on their servers, their last backup could have been before your last edit. If the server crashes for some reason or your site gets hacked, your edits will be gone if the web hosting company restores what they had backed up. Image loosing a whole day's work, just because you didn't take a few minutes to backup the site.
Monitor Website Outages
If your site goes down, you want to be the first to know and not receive an email from someone else they can not access your site.
SiteUp is a small program that runs on your computer in the background checking your site on a regular basis. It will notify you when the site is down with a popup. Obviously though, your computer has to be on for it work.
Check Domain Registration Information
Look up in the WHOIS records what information is recorded for your domain name. Make sure it is correct. Sometimes when you initially sign up for your domain you would have used an email address that is no longer vaild. This needs to be updated as when there is a problem with your domain or an expiry notice is sent out you won't get the emails. They are sent to the email address on record.
Test Website Speed
Testing the download speed of your site regularly is important. Especially if you have added a new feature. Web surfer have a very short attention span. If your site is slow to load, they are not going to wait. You need to do everything you can to improve the download speed of your site or blog so visitors stay to read your content and hopefully provide you with organic incoming links by spreading the word for you what a wonderful site you have.
Link Check
Links become broken over time. With changes within the site and if you referenced someone in one of your articles or somewhere else within the site links could have changed or are broken.
The task to find broken links isn't too hard. Just use a link checker to test your external links and internal links at least once a month.
Software Updates
Third party software, like your ecommerce software, WordPress and Joomla for example, are always updating their software. You need to keep on top these updates and install them as soon as they come out. The updates won't just be new features, they will include security updates too.
Analyze Your Stats
Analyze not just your sales stats but your website stats too.
Traffic Stats
Look at your web server stats to determine your website traffic. If your web hosting account doesn't have website stats then get one installed. Something like Awstats that provides:
- Pages entered on and left on
- Time spent on the site
- Bounce rate
- Referring sites
- Countries your visitors are from
- Keywords/phrase that were used to find you
Google Analytics will provide some of this information. It may not be as complete as a website stats program that is run from your actual server.
One thing a website stats program installed on your server will do that Google Analytics doesn't is show you who is hotlinking (linking directly to your images on your site) . e.g. your images, PDFs, reports, etc. These people are stealing your content and your bandwidth if they do not have your permission to do so. With this information your can stop the hotlink.
Search Engine Results
Are you showing up on the first page for the keywords/phrase you want to? If you have given it some time, e.g. a few months, to get onto the first page of the search results naturally then maybe it is time to look at your content and revise it.
Reputation Management
5 Easy Strategies To Keep Visitors On Your Website Page
Using Google Alerts, you can monitor your website name, your name, your brand and your content on the web.
You will know who is talking about you. This gives you an opportunity to jump into the conversation. Thank those who are praising you. Fix a problem that is being discussed related to your business.
Tracking your website address with Google Alerts is 2 fold.
Quality Blog content
Establishing yourself as an authority takes time and effort, but the payoff is huge and it's something that you can work towards.The obvious part of becoming an authority involves the content and information that you provide through your blog. We all know that you need quality content, but the branding of your site/business also plays a role here.
Professional-looking logo
Having a professional-looking logo can have a big impact on the branding of your site. The design and overall look of your site can also be a factor. If there is no money in the budget for these items at the start, it's something that you'll want to save for and invest in when you're able. It doesn't have to be expensive. You could use a service like 99designs for an affordable logo, or even purchase a logo template. Instead of hiring a designer for a custom design you could buy a template or theme, usually for less than $100, that will give a more professional look than you could get with a free template. ThemeForest is a great place to find templates for all kinds of sites and blogs.
#3. Provide a Positive User Experience
5 Easy Strategies To Keep Visitors On Your Website Without
Visitors are much more likely to come back to your site if they have a good user experience on the first visit. There are a number of things you can do to provide visitors with a positive experience, including:
- Have a site that loads quickly.
- Make your content easy to read and scan.
- Don't bombard visitors with too many ads.
- Make it easy to navigate your site.
- Offer a sitewide search to help visitors find the content that they want.
- Provide quality content that is helpful to visitors.
- Have a mobile-friendly website.
When fist time visitors have a bad user experience they are unlikely to return to that site in the future.
#4. Promote Your Social Profiles
Social networking sites like Twitter, Facebook, Google+, and Pinterest are great for promoting your content and attracting more visitors to your site. Most businesses have recognized the importance of social media and now at least have a presence on the major social networks.
If your first-time visitors choose to follow you on a social network it increases the chances that they will return to your site at some point in the future because they will see any links and promotions that you post at that social network. Gain a Twitter follower today and that person may become a repeat visitor next week when you tweet a link to your latest blog post.
Promote your social networking profiles in a prominent location where your visitors will easily notice. Sidebars are commonly used to display icons or widgets from social networks, so visitors will often look in your sidebar if they're interested in following you.
5 Easy Strategies To Keep Visitors On Your Website Account
#5. Use Google Authorship
5 Easy Strategies To Keep Visitors On Your Website Site
Google Authorship allows you to have your photo displayed next to your pages/posts when they appear in the search engine results. It connects with your Google+ profile and uses the photo from that profile.
Authorship is becoming increasingly important and just about everyone is touting it for SEO, but it can also have an impact for encouraging repeat visitors. Imagine that you do a Google search and on the first page of the search results you see the photo of someone that you recognize. You're much more likely to click on that link than you would be to click on the average link in the search results. Your visitors may see your profile photo in the author bio on your blog posts or by visiting your profile at a social network. If they see your photo later in the search results they may remember you and click on your link as a result.
What's Your Experience? What have you found to be effective at encouraging repeat visitors to your site or blog? Please feel free to share in the comments.
Images: 'Hand of Business Man write Brand Loyalty concept / Shutterstock.com'
__________________________________________________________________________________
Connect with Tweak Your Biz:
Would you like to write for Tweak Your Biz?
Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.
Want to get your business featured on Tweak Your Biz? Check out #TYBspotlight.
Owning a website or blog has it's responsibilities. You can't just upload it and forget it. Regular website maintenance is a must if you want your site to be successful.
Why is Website Maintenance Important?
With regular website maintenance your site will run smoothly. No disgruntled visitors because something on the site didn't work or a link you provided is broken.
Regular visitors are looking for what is new, so provide them with new and exciting information, products or features.
Website are subject to being hacked. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date.
There are all kinds of things that need to be done when maintaining a website. Whether you decide to do these yourself or hire out the work, it still needs to be done.
Website Updates
Think about it, if you visit a website that is not updated regularly will you continue to visit it? Why should your own website or blog be like that then?
Website Content
Website content can include written text, images, free downloads, anything that is going to draw new visitors in and keep your existing visitors coming back. Here are some ideas:
- Product Updates
Product updates are really important if your site has an ecommerce element to it.
- New products added announced.
Don't forget to update your navigation, to add a page for the new product and add it to your site map.
If you have a design that has a side navigation (called a sidebar in a blog) the updates can be added to it so no matter what page a visitor arrives on, they see the new product announcement.
- Discontinuation of a product. Like the announcement of new products, if you are discontinuing a product, including an announcement in the side navigation will make the information available on all your pages.
- Upcoming price changes would be another thing to announce. It might even spur some rush purchases too.
- New products added announced.
- Company News
Did you get a mention in the newpaper? Someone did a review of your site or product? This is all what is called social proof and you need to show visitors what others are saying about you.
Growing so much you need new staff? Announce and introduce your new staff members.
- Giveaways
Having a giveaway or a contest periodically is a good way to create some buzz about your site.
Updating old content should be on your website maintenance list also. Information becomes out dated so keep your content up to date to show your visitors you are on top of the subject.
Feature Addition
If at the time you created the website there was something that got left out because of budget constraints, maybe the budget can afford it now?
Take a look at your website/blog every once in a while and see if there is some kind of improvement that can be made. Something that you didn't think of previously.
Maybe you have some feed back from visitors that needs to be implemented?
- Fix a usability issue that has been mentioned.
- Time to add a blog if you have a regular website and do not have one already?
- Did you join a social networking site or two? Add the appropriate button(s) and links to your social profiles.
- Add a frequently asked question section to cut down on emails and phone calls aske these regular questions.
Regular Website Maintenance Tasks
There are some regular website maintenance tasks you should perform on a scheduled basis. Scheduling at least monthly would be the timeline to start with.
Backing Up Your Website
Backing up your website is something you should do all the time, especially if you are the type that uses the online interface of your store or blog to make changes. Things happen. Even though the web hosting company says they backup the sites on their servers, their last backup could have been before your last edit. If the server crashes for some reason or your site gets hacked, your edits will be gone if the web hosting company restores what they had backed up. Image loosing a whole day's work, just because you didn't take a few minutes to backup the site.
Monitor Website Outages
If your site goes down, you want to be the first to know and not receive an email from someone else they can not access your site.
SiteUp is a small program that runs on your computer in the background checking your site on a regular basis. It will notify you when the site is down with a popup. Obviously though, your computer has to be on for it work.
Check Domain Registration Information
Look up in the WHOIS records what information is recorded for your domain name. Make sure it is correct. Sometimes when you initially sign up for your domain you would have used an email address that is no longer vaild. This needs to be updated as when there is a problem with your domain or an expiry notice is sent out you won't get the emails. They are sent to the email address on record.
Test Website Speed
Testing the download speed of your site regularly is important. Especially if you have added a new feature. Web surfer have a very short attention span. If your site is slow to load, they are not going to wait. You need to do everything you can to improve the download speed of your site or blog so visitors stay to read your content and hopefully provide you with organic incoming links by spreading the word for you what a wonderful site you have.
Link Check
Links become broken over time. With changes within the site and if you referenced someone in one of your articles or somewhere else within the site links could have changed or are broken.
The task to find broken links isn't too hard. Just use a link checker to test your external links and internal links at least once a month.
Software Updates
Third party software, like your ecommerce software, WordPress and Joomla for example, are always updating their software. You need to keep on top these updates and install them as soon as they come out. The updates won't just be new features, they will include security updates too.
Analyze Your Stats
Analyze not just your sales stats but your website stats too.
Traffic Stats
Look at your web server stats to determine your website traffic. If your web hosting account doesn't have website stats then get one installed. Something like Awstats that provides:
- Pages entered on and left on
- Time spent on the site
- Bounce rate
- Referring sites
- Countries your visitors are from
- Keywords/phrase that were used to find you
Google Analytics will provide some of this information. It may not be as complete as a website stats program that is run from your actual server.
One thing a website stats program installed on your server will do that Google Analytics doesn't is show you who is hotlinking (linking directly to your images on your site) . e.g. your images, PDFs, reports, etc. These people are stealing your content and your bandwidth if they do not have your permission to do so. With this information your can stop the hotlink.
Search Engine Results
Are you showing up on the first page for the keywords/phrase you want to? If you have given it some time, e.g. a few months, to get onto the first page of the search results naturally then maybe it is time to look at your content and revise it.
Reputation Management
5 Easy Strategies To Keep Visitors On Your Website Page
Using Google Alerts, you can monitor your website name, your name, your brand and your content on the web.
You will know who is talking about you. This gives you an opportunity to jump into the conversation. Thank those who are praising you. Fix a problem that is being discussed related to your business.
Tracking your website address with Google Alerts is 2 fold.
- You see who is linking to you and can pop over there and say thanks.
- You can catch the use of your content without your permission.
You can learn a lot from your website maintenance program. Take the time to set one up.
This article was created as part of the V7N 30 Day Blogging Challenge. Click the image below to see who else is participating.
Copyright © 2005 - 2021 Web Page Mistakes. All rights reserved.
What's next?
Follow our new articles via RSS, follow us on Twitter and submit to your favourite social networking site:
